THE ROLE OF TECHNOLOGY IN BUSINESS

Innovation GrowthHub
2 min readMay 14, 2020

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Source: Pexels.com

The mutual symbiotic relationship between Technology and Business is a bond that cannot be detached. As the years go by, the business world is leaning more and more toward technology, making it almost impossible to separate the two from each other. Creativity and Innovation breeds and leverage business, and since technology paves the way for business to triumph, we can categorically say that business needs technology to be sustained.

Undoubtedly, integration of technology in a business can be tiring, stressful, and some worth expensive but still, technology bears fifty percent of a business success. This is why we at IGHUBAFRICA, a team made up of Creative, Tech and Business experts that work with startups at various stages of maturity with the aim to stimulate economic growth in our community through technology solutions that drives growth, has been doing marvelously well using the best technical tools to grow businesses.

Now, let’s find out the way’s businesses can benefit from technology.

Increased Productivity

Machines, business software solutions, Computers, mobile devices have awesomely improved the performance of the employees by allowing them accomplish business projects and tasks in less time with less energy and effort.

Marketing Availability

In this era of daily improving technology and internet, creating awareness, promoting businesses, products and services globally have become very easy using different platforms such as social media, websites, mobile Apps and other platforms. Because of this, there is availability of market right inside your sitting room.

Communication Efficiency

Through the use of technology in business today, workers are connected and easily accessible wherever they go. Dissemination of information has also become very simple and faster. It also gives the clients, customers and the business management a ground to communicate effectively. Companies who take advantage of the global network can now also host meetings online, operate in markets around the world and supply anywhere in the world.

REDUCES EXPENSES

Technology can also help in businesses is by reducing expenses. Increases in productivity allow companies to do more with fewer workers, reducing payroll costs normally spent on repetitive but necessary business duties. The cost of doing menially jobs have also been reduced tremendously due to the work of machines. In addition, the analysis and computation abilities of modern machines can bring their own savings, allowing engineering firms to model virtual prototypes before building them or enabling a company to simulate the effects of a proposed change in their business model before making costly alterations.

In conclusion, technology has completely changed the way business is done today and business and technology co-exist and each of them is important for the existence of the other and will continue to do.

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Innovation GrowthHub
Innovation GrowthHub

Written by Innovation GrowthHub

Creative, Tech and Business Hub in Aba and Onitsha, Nigeria committed to raising Tech Giants and Using Technology to Grow the SME ecosystem.

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